MARKETING CASE STUDIES
Introducing my latest projects, in collaboration with my time at MSPC as an intern, captivating showcases of my marketing expertise. Through innovative strategies and attention to detail, I deliver impactful solutions that resonate with the clients' target audience, setting a new standard in the industry. Explore this project to see how I can elevate your marketing efforts and help you achieve your business goals.
Case Study #1 - 3M
Print as a disruptor? Yes! For U.S. based 3M employees, this publication delivered feel-good stories and corporate updates through an employee lens. It served as a key channel to increase visibility to content and company happenings 3Mers may have missed.
Contact Features:
Company happenings and highlights
Employee appreciation
Employee well-being and psychological safety
Innovation and leadership
Collaboration and teamwork
Philanthropy
Sustainability
3M history, milestones and growth
Results - Case Study #1 - 3M
The magazine’s authentic, high-quality content resonated, proven by a page-count increase and audience expansion in 2022. Our seventh and eighth editions were sent to all U.S. employees. MSPC editorial photography also became a cornerstone for the company’s image library. Our images were repurposed broadly to show real 3Mers in action. Alongside our amazing clients, we navigated pandemic safety protocols to include original photo shoots in nearly every edition.
Case Study #2 - Cub
In 2020, it became immediately clear that digital was going to play an even greater role in shopper’s lives than it already was—especially in grocery. Cub needed a digital agency of record that could help them build the experiences, and content, vital to serving their communities, partners, and vendors.
Solutions:
From the start, our approach has been to meet consumers wherever they are online with seamless experiences that translate to sales. We create digital content by tapping into programs that set Cub apart, partnering with vendors on consumer-first ideas that position their product as a solution, and shining light on the community organizations and charitable causes that Cub supports. Through this work we drive online orders for pickup and delivery, and build value in the My Cub Rewards shopper loyalty program.
Content Features
Online ordering, pickup & delivery
Weekly deals, promotions, and coupons
Holiday and special occasion recipes, tips, and ideas
Custom CPG promotions for MN shoppers
Cub Liquor, Cub Wine & Spirits
Cub Pharmacy
Community involvement and partnerships
Member growth of My Cub Rewards
SEM, SEO and paid media
Results - Case Study #2 - Cub
Digital engagement is at a record high with shoppers using our experiences to plan and buy from their phones every day.
Case Study #3 - U.S. Bank Brand Publishing
For years MSPC has created and produced content for U.S. Bank, from long-form articles and infographics to persona-driven videos and interactive digital content. Our mindset when considering these audiences—whether it be their personal or small business banking clients—is that finance doesn’t have to be dry. In fact, it’s that personal element of finance that we know consumers connect with most.
Solution:
Our content strategy and creation reframed financial information to connect with emotional and human elements. The psychology of personal finance is a cornerstone of our content planning, and with data analysis and informed SEO insights, what results is engaging content that readers feel a connection to.
Content Features:
Personal finance
Business banking
Wealth management
Military and veteran
Student services
Tax resources
Minority segment topics
Family planning
Fraud prevention and security
Results - Case Study #3 - U.S. Bank Brand Publishing
Our relationship with U.S. Bank has led to many projects, from a website audit consisting of over 300 URLs to the creation of an expansive tax resource hub in partnership with TurboTax®, as well as being brought on to manage their social media content.
Case Study #4 - Vizient
When Vizient, a member-driven healthcare improvement company, sought to reimagine and reinvigorate its case study program, the organization turned to MSPC for assistance.
Solution:
Leaning into the tenets of Vizient brand standards, MSPC designed a modular-focused case study template with multiple entry points and calls to action. As part of each member success story, MSPC interviews relevant subject matter experts from both Vizient and its member organization to help craft a capstone of the partnership. The result: A compelling narrative that focuses on the member and brings their wins with Vizient to life, accompanied by data-rich infographics and powerful testimonial quotes.
Content Features:
Narrative case studies
Sales enablement tools
Infographics
Interviews with subject matter experts
Results - Case Study #4 - Vizient
Since switching to a journalist storytelling format, traffic to the Vizient case study content hub has increased 17,000%, and Vizient sales teams have been equipped with persuasive member success stories.